China Hospitals Guide 内容写作风格指南

目标: 让读者感觉内容是由在该领域有真实经验的人写的,而不是 AI 批量生成。 本指南基于对现有文章风格的分析和 AI 写作模式研究。


一、语气与风格

核心原则

禁止腔调

类型 问题 例子
chatbot腔 "great question!"、"I hope this helps!"、结尾问"Would you like..."
官宣腔 "is proud to announce"、"is committed to"、无意义的排比
旅游软文腔 "breathtaking"、"nestled in"、"must-visit"、"stunning"
中立到空洞 只有罗列没有观点,读者看完不知道作者怎么看

应该有的感觉


二、结构规范

文章结构(标准Blog/Article)

1. 标题(H1)
   - 具体、诚实、有信息量
   - 包含年份(2026)便于SEO
   - 不要标题党

2. 副标题 / 引言段落
   - 钩子:一个事实、一个反常识的发现、一个真实的故事
   - 30字以内切入正题,不废话

3. 内容主体
   - H2 划分章节,每节有明确主题
   - H3 用于子主题
   - 自然段落叙述,不要过度列表化

4. CTA(Call to Action)
   - 放在文章末尾或侧栏
   - 提供真实价值(免费咨询、初步评估),不要空洞

新闻文章结构(NewsArticle)

1. 标题(含新闻点)
2. 副标题(新闻钩子)
3. meta信息:日期、作者、分类
4. 引言段落:新闻由头 + 核心结论
5. 主体:新闻展开
6. 背景/延伸信息
7. CTA

三、AI写作模式(必须规避)

语言类

1. 虚假重要性表述

触发词: stands as, serves as, testament, underscores, highlights, pivotal, crucial, marks a shift, reflects broader

错误示例:

China's medical tourism rise marks a pivotal moment in global healthcare, reflecting a broader trend of...

正确示例:

China's medical tourism is growing. The numbers from 2025 tell the story: ...

2. 过度修饰词

触发词: profound, vibrant, groundbreaking, renowned, exceptional, unparalleled, extraordinary

错误示例:

World-renowned hospitals with groundbreaking technology

正确示例:

Large hospitals with the latest equipment

3. 无实质连接的 -ing 分词

触发词: highlighting, underscoring, fostering, showcasing, encompassing, reflecting, symbolizing

错误示例:

The hospital's blue facade, symbolizing trust and medical excellence,...

正确示例:

The hospital has a blue facade. It was painted that color in 2018 after a renovation.

4. 模糊归因

触发词: experts say, industry observers note, sources indicate, several studies show

错误示例:

Experts say China is becoming a top medical tourism destination.

正确示例:

In 2025, inbound medical tourism to China exceeded $5 billion, according to a report by [机构名称].

5. "不只是X,是Y" 结构

错误示例:

It's not just about cost—it's about access to cutting-edge treatments.

正确示例:

The main draw isn't price. It's access to treatments not yet approved elsewhere.

6. 三件套列表(Rule of Three)

错误示例:

Innovation, inspiration, and transformation define this approach.

正确示例:

The update includes faster load times, a new layout, and better mobile support.

7. 同义替换循环

错误示例:

The hospital... the medical center... the facility... the institution...

正确示例:

Fudan Cancer Hospital... the hospital... the center...(保持一致)

8. 虚假范围

错误示例:

From heart surgery to wellness checkups, the range of services covers the full spectrum.

正确示例:

Services include cardiac surgery, cancer treatment, and routine checkups.

9. 被动语态过度使用

错误示例:

It should be noted that significant progress has been made.

正确示例:

The hospital has made significant progress. We note this.

格式类

10. Em Dash 滥用

错误示例:

CAR-T therapy—a breakthrough treatment—is now available in China.

正确示例:

CAR-T therapy, a breakthrough treatment, is now available in China.

11. 加粗标题列表(每个列表项以加粗标签开头)

错误示例:

正确示例:

The update improves speed, quality, and safety.

12. 标题中的 Title Case

错误示例:

Strategic Partnerships And Global Expansion

正确示例:

Strategic partnerships and global expansion

13. 符号装饰(emoji)

错误示例:

🚀 Key Advantages

正确示例:

Key advantages

14. 弯引号

错误示例:

She said "the treatment worked."

正确示例:

She said "the treatment worked."


四、数据使用规则

数字要具体

数字要注明来源

[机构名称] reported... According to [报告名称], ... The hospital told us during our visit that ...

没有数据时的处理

医院名称译名规范


五、Schema 和 SEO

所有文章必须包含

<!-- Article Schema -->
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "Article",        <!-- 或 NewsArticle -->
    "headline": "...",
    "description": "...",
    "datePublished": "YYYY-MM-DD",
    "dateModified": "YYYY-MM-DD",
    "author": { "@type": "Organization", "name": "China Hospitals Guide" },
    "publisher": { ... }
}
</script>

<!-- BreadcrumbList Schema -->
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        { "position": 1, "name": "Home", "item": "https://chinahospitalsguide.com/" },
        { "position": 2, "name": "Blog", "item": "https://chinahospitalsguide.com/blog/" },
        { "position": 3, "name": "Article Title", "item": "https://chinahospitalsguide.com/blog/..." }
    ]
}
</script>

Meta 标签要求

<title>具体标题 | China Hospitals Guide</title>
<meta name="description">150-160字符,包含关键词</meta>
<link rel="canonical" href="...">
<meta property="og:*"> (og:type, og:title, og:description, og:url, og:image)
<meta name="twitter:card"> (summary_large_image)

关键词


六、可信度建设

必须包含的内容

  1. 局限性说明(对于医疗内容尤其重要)

    ⚠️ 重要提示:此类治疗尚处于临床试验阶段。患者应充分了解风险,选择有资质的医疗机构。

  2. 方法论说明(排名类文章)

    我们根据[公开数据/实地访问/官方发布]对医院进行了评估。数据来源:[机构名称,年份]。

  3. 时效性说明(数字类内容)

    所有数据截至[年份],如有更新欢迎指出。

避免的表述


七、CSS 样式规范

通用样式类

.highlight-box  /* 蓝色背景,左侧蓝色边线 - 重要信息 */
.tip-box        /* 绿色背景,左侧绿色边线 - 实用建议 */
.warning-box    /* 黄色背景,左侧黄色边线 - 风险/注意事项 */
.stat-grid      /* 三列数据卡片 */
.checklist      /* 勾选列表 */
.cta-section    /* 底部行动召唤 */
table           /* 表格(记得加表头背景色)*/

配色规范

类型 主色 用途
医疗蓝 #1e3c72 / #2a5298 Blog 标题、按钮
自然绿 #2d5a3d / #3d7a5d News 标题
绿色提示 #5a9a5a tip-box
黄色警告 #e6a800 warning-box
浅蓝背景 #e8f4f8 highlight-box

八、发布前检查清单

内容检查

SEO 检查

技术检查


九、参考样本

已有文章的正面示范:

结构感好: best-cancer-hospitals-china-2026.html

语气自然: why-medical-tourists-choose-china-over-thailand.html

引言钩子好: 2026-04-18-china-medical-tourism-car-t-global-destination.html


本文档根据现有文章风格分析和 AI 写作模式研究制定。 基于 Wikipedia "Signs of AI writing" 指南和实际内容审查。