Content Guide — China Hospitals Guide

受众： AI Agent 或写手
更新： 2026-07-10
模板基础设施： Eleventy 2.x + Nunjucks，_layouts/blog-post.njk → _layouts/base.njk

一、如何创建新文章

文章文件

在 blog/ 目录创建 .md 文件，用 Nunjucks frontmatter：

---
layout: blog-post.njk
title: "Heart Bypass Surgery in China 2026: $18K-$45K vs $100K-$200K US"
description: "Cardiac bypass surgery in China: $18K-$45K vs $100K-$200K in the US. Top JCI heart hospitals in Beijing, Shanghai & Guangzhou. 2026 prices, English-speaking surgeons, free case review."
kicker: "Cardiac Surgery Guide"
subtitle: "Complete 2026 guide: costs, top hospitals, and how to arrange CABG surgery in China."
date: 2026-07-10

schema: |
  {
    "@context": "https://schema.org",
    "@type": "Article",
    ...
  }

pageStyle: |
  /* Optional page-specific CSS */
  .my-table { width: 100%; }
---

## How Much Does Heart Bypass Surgery Cost in China?

| | China | US | Singapore |
|---|-------|----|-----------|
| CABG | $18K–$45K | $100K–$200K | $40K–$70K |

## Top Heart Surgery Hospitals in China

### 1. Fuwai Hospital (Beijing)
...

必填字段

选填字段

canonical, ogTitle, ogDescription, ogType, ogImage, twitterTitle, twitterDescription, pageStyle

二、内容方向——写什么，不写什么

真实患者来源（按搜索量排序）

文章主题优先级

不要再写的主题

• 纯整形（不是核心客源）
• 纯牙科城市指南（低流量）
• "为什么选中国医疗旅游"（已有 3 篇泛泛的）
• "X 城市医院排名"（太泛，没人搜）

三、文章结构规范

每篇必须包含 7 要素

1. 标题含费用数字 — "Procedure Name: $X-$Y China vs $A-$B US"
2. 费用对比表 — 至少 2 国，HTML <table>
3. 3-5 家推荐医院 — 名称、城市、专科排名、国际部信息
4. FAQ 区（3-5 问）— 同步输出 FAQPage JSON-LD
5. 转化 CTA（模板自动包含）
6. ≥2 个内部链接 — 指向 /treatments/ 或 /blog/ 其他页面
7. ≥1 个语言页面链接 — /ru.html 或 /ar.html

标题规范

✅ "Heart Bypass Surgery in China 2026: $18K-$45K vs $100K-$200K US"
✅ "CAR-T Therapy in China 2026: 7 Approved Products, Top Hospitals, Complete Guide"
✅ "Knee Replacement in China 2026: $8K-$15K — Save 70% vs US & Singapore"

❌ "Best Eye Hospitals in China for Laser Vision Correction 2026"
   → 用户搜 "lasik cost china"，不是 "best eye hospitals"
❌ "Why Choose China for Medical Tourism"
   → 太泛，没搜索量

H2 结构模板

## 1. How Much Does [Procedure] Cost in China? (2026)
## 2. Top [X] Hospitals for [Procedure] in China
## 3. Why China for [Procedure]? (volume, JCI, cost, no waitlists)
## 4. How International Patients Arrange Treatment
## 5. Frequently Asked Questions

四、Schema 输出规范

每篇文章必须输出两份 JSON-LD：

Article Schema

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Title",
  "description": "Your meta description",
  "image": "https://chinahospitalsguide.com/og-image.webp",
  "author": { "@type": "Organization", "name": "China Hospitals Guide" },
  "publisher": { "@type": "Organization", "name": "China Hospitals Guide", "logo": { "@type": "ImageObject", "url": "https://chinahospitalsguide.com/og-image.webp" } },
  "datePublished": "2026-07-10",
  "dateModified": "2026-07-10",
  "mainEntityOfPage": { "@type": "WebPage", "@id": "https://chinahospitalsguide.com/blog/your-slug.html" }
}

FAQPage Schema（⭐ 抢 Google Featured Snippet）

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does [procedure] cost in China?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[Concrete price range], compared to [price] in [country]. Prices are 2026 estimates and include [what's covered]."
      }
    },
    {
      "@type": "Question",
      "name": "Is [procedure] safe in China?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, at JCI-accredited hospitals like [Hospital A] and [Hospital B], which perform [volume] procedures annually with outcomes comparable to international standards. International patient departments provide English-speaking care."
      }
    },
    {
      "@type": "Question",
      "name": "What are the best hospitals in China for [procedure]?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Top hospitals: 1) [Hospital A] (city, rank), 2) [Hospital B] (city, rank), 3) [Hospital C] (city, rank). All have international patient departments with English-speaking staff."
      }
    }
  ]
}

五、费用数据基准表

以下数据是文章引用的权威来源。违反此表的价格数字会被拒绝。

使用规则

• ⚠️ 所有报价标注 "2026 estimates based on published data"
• ⚠️ 不承诺固定价格 — "final cost depends on hospital and clinical complexity"
• ⚠️ 不含旅行/住宿费用

六、内部链接规则

每篇文章必须链接到

禁止

• 链接到竞争分析/内部文档页
• 纯外链替代内链
• 断链

七、本地化指南

八、发布检查清单

• [ ] 使用 blog-post.njk layout，.md 后缀
• [ ] title 含费用数字
• [ ] description ≤160 字符，含价格范围
• [ ] Article Schema + FAQPage Schema
• [ ] 费用对比表 ≥2 国，引用基准表
• [ ] 3-5 家医院 + 国际部信息
• [ ] ≥2 内部链接
• [ ] ≥1 语言页面链接
• [ ] 所有费用标注 "2026 estimates"
• [ ] emoji 用 HTML entities（🔬 不用 🧬）
• [ ] 不出现虚假统计（"500+ patients"、"98% satisfaction"）

九、现有 105 篇博文改造优先级

基于 2026-07-06 深度市场调研 + GSC 数据。每月 review。